brands want to know
how to effectively leverage
social to reach gen z
the
BIGpicture
my approach combines culture mining, native content creation, and agile opportunities to authentically embed brands in the internet
scroll to see some legacy brands i’ve helped move at the speed of social
“Hannah ✨SHINES✨ as a trusted partner among her Trident and Dentyne clients, as expressed by the multiple compliments and thank you emails from them. They continue to praise her expertise and Gen Z insights…Hannah is a culture ROCKSTAR. She constantly impresses her manager, team members, and clients with her whip-smart culture knowledge.”
- FORMER MANAGER
some
KINDwords
“Hannah immediately proved herself to be an invaluable asset to the team. She learned quickly, took the responsibility of supporting our clients extremely seriously and always went above and beyond what I asked of her to ensure she was being as helpful as possible. She didn't just ask questions, she asked the right questions. She was always eager to learn more and to understand the overarching goals behind each campaign. I could tell immediately that this girl was something special.”
- FORMER MANAGER
“Hannah regularly went above and beyond her daily tasks, most notably attending an industry conference and presenting her insights and takeaways to the agency followed by a blog post that was shared on our website. Her colleagues describe Hannah as inquisitive, hard-working and engaged. She is always the first to volunteer for projects and if there aren’t any, she uncovers a project for herself - a true self starter.”
- FORMER MANAGER
an agency-wide deck teaching strategists how TikTok has changed since 2019 and how to leverage the platform to your brand’s advantage
my
THOUGHT
“THE CURRENT”
DEEP DIVE
an agency-wide weekly meeting recapping the latest trends and social updates to keep content fresh
leadership
a client & agency-wide daily newsletter recapping the latest trends and social news to stay in-the-know and move quickly on hot formats